The Crazy Cupcake Craze

A little history of the cupcake craze

Strawberry Cupcake Keep Calm |

It all started in 2000 when Carrie Bradshaw and her gal pals of the wildly popular Sex and the City television series discussed affairs of the heart at the now famous Magnolia Bakery in New York City. (See a version of this famous cupcake below – recipe included)

For the next decade, cupcake shops popped across the United States, eventually spurring Canadian bakers to join in the fun.

In 2010, the Food Network premiered the Canadian reality show Cupcake Wars.

In April 2013, the Globe & Mail reported that “Here in Canada, cupcake-focused bake shops have been on the rise for more than a decade.” The trend shows no signs of letting up.

Keep calm and cupcake on, friends!
Eat Well…Shel Zolkewich

What’s Your Cupcake Personality?


If you had to choose one flavour of cupcake to suit your personality, what would you pick?  We’ve rounded up nine cupcake flavours, given them a personality and shared the recipe with you to make at home.  Visit the Cupcake Personality gallery and tell us “What’s Your Cupcake Personality?” for a chance to win grocery gift cards.

Shel Zolkewich in a canola field | www.canolarecipes.caShel writes about the outdoors, travel and food when she’s not playing outside, on the road or eating at Her recent adventures have included a trip to the tundra to serve as cook at a caribou hunting camp and making a long overdue journey to Ukraine with her dad Merv.

An avid angler and hunter and writes the hunting column in the Winnipeg Free Press (Winnipeg, Canada).

She’s written for Up! Magazine, Going Places, Canadian Gardening, Travel Manitoba, Outdoor Canada, Western Living, The National Post, West Magazine, Winnipeg Free Press, The Globe & Mail, EnRoute and various Websites.